Understanding PPC

PPC is stands for ‘Pay Per Click’. The meaning is simple that you have to pay for the clicks occurred on your website and meanwhile the agency will keep bidding to keep you on top. PPC gives you the opportunity to pay for top positions on search engines and appear on relevant partner websites. Pay-per-click marketing delivers instant traffic and offers many ways to compliment existing SEO strategies by testing keywords, business models, and marketplace verticals, and it allows you to develop your overall Internet marketing strategy, and any SEO plans armed with facts, not assumptions.


  •  Deep Keyword Research and Analysis plus Estimated Avg. CPC for Each Keyword
  •  Multiple Campaigns and Ad-Groups Creation
  •  Strong Call to Action Ad-Copy Creation (Text & image/banner ads both)
  •  Campaign Settings (includes time zone, targeted regions, specific time of the day, search or content network or both, placement specific)
  •  Bidding and Budget Management
  •  Landing Page Optimization
  •  Improving Keyword Quality Score
  •  Goal Conversion Funnel Setup and Code Integration
  •  Monitoring ROI Generating Timely Reports
Science of PPC

Science of PPC

There is a science to finding high numbers of low volume keywords (very specific long tail keywords) that are less expensive to advertise on but still provide significant ROI. These can be used to hedge against the more expensive high volume keywords, significantly lowering the average cost-per-click (CPC) across your entire campaign. DWD is a digital ad agency built on the back of solid, process-driven CPC and CPM services that keep delivering revenue while maximizing ROI. We don’t just aim to get you traffic or sales; we’re constantly on the lookout for ways to minimize cost per conversion and cost per customer acquisition. That’s why large and complex ecommerce businesses trust us with their advertising budgets year after year.

Paid Advertisements and PPC

There are several platforms where you can make available your products on online platforms. These popular platforms are Facebook Ads, Google Adwords, Twitter Ads, Linked In Ads, YouTube channels, Instagram Ads, Bing Marketing, Yahoo Ads, Ecommerce Remarketing and similarly many more. DWD has that sort of expertise in the PPC and other paid advertisements that can give a significant height to your business growth. Just change the world and be available for your customers. We worth your business and your money.

Paid Advertisements and PPC